Why Businesses Are Using Chatbots
Essentially every social media network has some form of a private messaging system. Facebook has Messenger, Twitter has Direct Messages, and so on and so forth. Through social media, businesses can receive feedback from their customers which provides them with specific details on what they can improve on.
Almost every brand or business today is active on at least one social media platform. Twitter and Facebook are generally the most popular because they have the most users. Facebook has almost 2 billion monthly users while Twitter has just over 300 million.
Something in common with both Twitter and Facebook, specifically Messenger, is that they both support chatbots. Although Twitter just recently caught up with the flow and added customer support features, which included the integration of chatbots back in November of 2016, the outcome is pretty amazing.