Should Your Business Have a Chatbot?

Chatbots have many purposes and are used by many businesses, but one primary purpose is for customer support. They can replace, or even just partially take the job of a customer service representative. Chatbots have the ability to do almost anything and are not limited to one action at a time.

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Sam SComment
Twitter Direct Message Cards

Twitter has made it possible for businesses to speed up customer service with the use of Direct Message bots built using the Twitter API or a third-party tool. To further more drive discovery to a Direct Message bot, Twitter also introduced the Direct Message Card. This particular card can be created in two different formats, image and video, and also contain up to 4 different CTAs. The CTAs are especially helpful in leading to different experiences an account may have within the DMs.

Note: Direct Message Cards are publicly available,

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Using Iris To Build a Conversational Chatbot for Twitter Direct Messages

In 2016, Twitter announced its DM API. This API allows anyone to build a chatbot and integrate it into users DMs. Along the way, there have been several updates and improvements to the API including the use of buttons, location sharing, and more. This stuff is complicated, so I’ll get into that in a future post.

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Send This Bot A Book’s ISBN And It Will Look It Up

In my previous article, I wrote about Proxima’s Iris platform. If you didn’t read it, I suggest you do so now. Basically, Iris is a platform where you can design very intricate conversational experiences for Twitter or Facebook Messenger. I built @LIVEScheduleBot using Iris and people seem to really find it helpful. Lots of other big names such as MTV, Jack in the Box, and Reebok have used the capabilities of Iris to have amazing experiences of their own housed on their social media pages.

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Sam SComment
Essential Tips to Keep in Mind When Building a Chatbot

As more businesses and brands accept the idea of chatbots, we see more and more of them actually implementing them on social media. Chatbots can be used for numerous reasons, but one main reason that companies like chatbots is for customer support. Chatbots improve user experiences and add value to the company. When a customer has a positive experience with a company, they will eventually become a loyal customer for, hopefully, years to come.

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Why Businesses Are Using Chatbots

Essentially every social media network has some form of a private messaging system. Facebook has Messenger, Twitter has Direct Messages, and so on and so forth. Through social media, businesses can receive feedback from their customers which provides them with specific details on what they can improve on.

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How Has Patrón’s Bot-tender Chatbot Changed The Company?

Patrón has been crafting the highest-quality spirits in the world and has just crafted something a little bit different. “Bot-tender,” which is a spinoff of “Bartender” is what they call it. It’s a chatbot that will find you a drink recipe based on preferences that you put into the bot. If you’d like to try it out, you can find the bot on Twitter and Facebook as well as Patrón Tequila’s website.

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